MATTHEW A. DICKEY
Boston, MA 02125
Email: matthewa.dickey@gmail.com · Instagram: @_MADickey_
MARKETING COMMUNICATIONS STRATEGIST
SOCIAL MEDIA INFLUENCE | WRITING & STORYTELLING | COMMUNITY ENGAGEMENT
PROFILE
Enthusiastic, creative and self-starting Marketing Communications Strategist with a six-year proven record of driving revenue growth and brand awareness through social media management, content marketing, branding and community engagement strategies. Successfully championed must-follow social media feeds, consistently developing engaged communities of followers for a wide-range of companies. Recognized as a collector, curator and influencer of the consumer experience building human connections beyond traditional advertising methods and social circles. Strong storytelling capabilities with a unique historical, cultural and global perspective.
CORE COMPETENCIES
Revenue Generation & Profit Growth • Branding • Content Marketing • Social Media Planning & Execution • PR, Events & Promotions • Writing & Editing • Client, Media & Vendor Relations • Networking • Artistry & Image Design • Project Management • Research, Analytics & Engagement Metrics • Influential Communications & Presentations • Historical, Cultural & Global Experience
SKILL HIGHLIGHTS
Adobe Creative Suite
Constant Contact
Facebook Analytics
Frontstream
Microsoft Office Suite
Salesforce CRM
Squarespace
Wordpress
Hootsuite
Mailchimp
PROFESSIONAL EXPERIENCE
GORE PLACE – Waltham, MA
Director of Development
2015 – 2017
Marketing, Events & Project Management:
· Managed and drafted all client communications including, emails, social postings, newsletters, and direct mail.
· Directed large-scale lead-generating events with over 5,000 in attendance and small, more intimate events focused on special account stewardship.
· Stewarded vendor relations for print, media, and event needs.
Client Relationships & Communication:
· Developed client relationships and achieved a 70% success rate closing major accounts up to $100,000 from a portfolio of 60 major client prospects.
· Increased new client acquisition by 60% over the previous year by developing an engagement and lead strategy which acquired 82 new contacts and invested in enriching client experiences through targeted events and digital outreach.
· Retention rocketed to 61%, 15% higher than industry average.
Leadership:
· Supervised one staff member through weekly individual meetings, with a focus on current projects and professional development.
· Managed an eight-person Development Committee to advance an aggressive client stewardship plan. Led committee meetings on a bi-monthly basis.
RAW ART WORKS – Lynn, MA
Development & Events Manager
2014 – 2015
Marketing & PR:
· Managed, maintained, and updated all website content with Drupal CMS.
· Through targeted social media, made GhostBOSters, a Raw Art Works film, go viral, achieving 150K views in 140+ countries with no paid marketing.
· Earned national media coverage on MTV, Good Morning America, The Today Show, Yahoo News, and more. Added exposure increased revenue by 55%.
· Tracked brand mentions to engage potential clients through social media.
Project Management:
· Coordinated the public release of a $2MM capital campaign. Collaborated with in-house video team, external designers, and several program departments to create marketing collateral, including video, digital, social, and direct mail pieces.
· Energized and engaged new clients through Share the Love campaign launched on Valentine’s day. Generated an additional $30K in revenue.
UNITED SOUTH END SETTLEMENTS – Boston, MA
Development Associate
2013 – 2014
Marketing & Project Management:
· Managed all digital media including website content through a Wordpress CMS. Used Facebook to personally connect to community and publicize program offerings.
· Tracked and segmented emailing list and conducted SEM tactics to boost program awareness and revenue. Program revenue grew by 93% through new client acquisition and retention.
· Managed complete organizational rebranding including website design, print materials, and style guide implementation.
OTHER EXPERIENCES
Freelance Digital Content Creator
2016 – Present
Generate new ideas and create digital marketing content including emails, social media messages, blogs, etc. for a wide-range of companies including Peabody Essex Museum, Philip Exeter Academy, deCordova Sculpture Park and Museum, Mr. Porter, etc.
Artist, Photographer & Painter
Lifelong
Create works of art for self expression. Exhibited creative works in PhotoVille 2015, Building Stories Exhibit at the Lincoln Arts Gallery 2016, Home: Self, Spirit, Space Exhibit at Clark University 2017, etc. Won several awards including Photo Contest by Arnold Worldwide, Best Photo Image within Common Boston Showcase for the Boston Society of Architects, etc.
EDUCATION
M.S., ARTS ADMINISTRATION – Boston University, Boston, MA (2012)
BFA, PAINTING – Southern Illinois University, Edwardsville, IL (2008)
PLEIN AIR COURSEWORK – Burren College of Art, Ballyvaughan, Ireland (2006)
VOLUNTEERISM & COMMUNITY IMPACT
· Rustbelt Coalition of Young Preservationist, REMOTE - Co-Leader (December 2016 – present)
· Open Architecture Collaborative, Boston, MA – Consultant (September 2013 – present)
· Artists for Humanity, Boston MA – Intern & Volunteer (February 2012 - May 2013)
· 826 Boston, Boston MA – Intern & Volunteer (February 2012 – May 2013)
· Justo Barrionuevo Alverez, Oropesa, Peru – Art Instructor (March 2010 – June 2010)
· Jesuit Volunteer Corps, Catholic Charities of Idaho, Boise, ID – Family Strengthening Worker Assistant (Aug 2008 –2009)
PUBLICATIONS
Iceland: A Surprise Proposal – Passionpassport (2015)
EXHIBITIONS
Boston University Arts Initiative 2019
1 Silber Way • Boston, MA
IGBoston Gallery 2018
Boston Design Center • Boston, MA
IGERSBoston Gallery 2017
Fairmont Copley Hotel • Boston, MA
IGBoston Exhibit 2017
BSA Space Gallery • Boston, MA
Home: Self, Spirit, Space 2017
Clark University • Worcester, MA
Small Treasures 2016
Lincoln Arts Gallery • Waltham, MA
A Group Thing 2016
Thomas Young Gallery • Boston, MA
Building Stories 2016 (solo)
Lincoln Arts Gallery • Waltham, MA
PhotoVille 2015
TimeShel CO • New York City, NY
IGBoston Photo Exhibit 2015
WeWork Gallery • Boston, MA
The Gun Show 2013
Boston University • Boston, MA
The Built Environment 2012
Equal Exchange Café • Boston, MA
Student Art Showcase 2008
Juried by Mike Venso
Laumeier Sculpture Park • St. Louis, MO
Received the Laumeier Sculpture Park Excellence in Painting Award
Scraping the Surface BFA Exhibition 2008
Southern Illinois University • Edwardsville, IL
The Undergraduate Show 2008
Juried by Jamie Adams
Southern Illinois University • Edwardsville, IL
Winner of the Rose Marie Sacchi Excellence in Painting award
The Pulp and Pigment Project 2007
Juried by Brigham Dimick
Fort Gondo Gallery • St. Louis, MO
Wooly Good Art 2006
Burren College of Art • Ballyvaughan, Ireland, County Claire